If you are thinking of starting a business in Melbourne city, or any other part of Australia, you must have heard of someone or people who succeeded when doing business there. They may have left you some of their company cards or some sort of promotion pieces that lured you. Well go ahead and start your venture!
There are many Business Card Printing Melbourne, which are operated by ambitious graphic designers. However, they can only do as you instruct them concerning the type of card that you want. Apart from their expertise, you must be assured that whatever they are going to design and print for you, will suit your business. Remember, some designs can end up or have ended up in the trash or at the drawers back. To avoid this, you have to be very careful in your choice.
Excellent Marketing Tool
One of the most excellent marketing tools for your business is your business card. But is let it be out there for more than just showing people your name or business details. It must contain a form of invitation that persuades your target customers to have some interest in your ware or services. Many graphic designers can assist you in making sure that this happens.
Instead of simply placing the common details on the card such as contact details, business tagline or motto, and logo, ensure that you also include a call to action. It should be in the card design, so as to help you in building a rapport with the prospects. This feature keeps your card from being forgotten or being put in the trash. The offers you place in them have to be irresistible.
Designing the Action Call
Put a call to action that is very catchy-let your prospects recognize your business card and urge them to make some moves towards your offer. Even though such a call on a card is unusual, it can provide you with a chance to convert your prospects into buyers. This can be achieved through capturing your prospects attention using a phrase such as “Visit our site to get a Free Quote”. Let them know that the same card can be used to claim free gifts or a discount coupon. It does not matter what kind of phrase you choose, but the principal aim of this phrase is to prompt your prospects to make moves.
Utilize the back of the card – You can have graphic designer put your action call on the front face of your card. But you can also use the back. In the same back, you can list your products and services, or even discounts for the first purchase.
Remember the time factor – ensure that the offer you make has a time limit to suggest some sense of urgency and this will influence your prospects decisions almost immediately. Moreover, this can add a guarantee of trust and perceived value to your offer.
Persuasive testimonial – This can draw your prospects to believe the results of your products or services. Some tactics in Business Card Printing, such as convincing testimonial on your card may seem crazy, but you never know what they can do to your business in Melbourne.